Wednesday, June 16, 2010

Nothing Like Reliable Stats To Perk You Up

South Africa saw a 34% increase in inbound tourism spending during the first quarter of 2010 and anticipates additional growth opportunities around the 2010 FIFA World Cup.
This is according to an annual report released by Visa, which analyses Visa cardholder spending for the past two years.

The report showed that the top contributors to South Africa’s inbound tourism spending in 2009 included:

United Kingdom: 26%
United States: 15%
Mozambique: 5%
Germany: 4%
France: 4%

While travellers from Western Europe and the US continue to be the strongest contributors to South African tourism, significant increases in spending by cardholders from emerging markets are indicative of South Africa’s growing stature as a tourism destination.

As host of the 2010 FIFA World Cup, South Africa is uniquely positioned to further enhance its visibility globally.

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