Cape Town is Cool

Cape Town Tourism has launched a winter season campaign, ‘Cape Town is Cool’, to boost post-World Cup tourism and counter seasonality, enticing domestic and international visitors with value-for-money deals on accommodation, tours and car hire.

Sending the message that Cape Town is trendy (not cold), the campaign will run until the end of September, predominantly on the Internet through CTT's website and supported by broadcasts on Radio 702 and billboards in Gauteng. Through Tripadvisor.com it will focus on key European markets and new markets such as Brazil, India and the Middle East. CTT says e-marketing proved its worth during the World Cup when its website received more then 135 000 visits compared with 60 000 visits in May. Almost 7 000 of these were via mobile phones and CTT's ‘mobi’ site. CTT's Facebook fan page grew by 28 000 fans during the tournament.

CTT CEO Mariette du Toit-Helmbold says 69,7% of accommodation providers surveyed during the World Cup said visitors found the Cape weather to be much better than they had expected. "Winter in Cape Town is wonderful. There are warm fires, gourmet foods, excellent wine, theatre, art, music and more. As we move into spring, visitors will enjoy all of these things and also whale watching and the burst of flowers in our neighbouring regions. With value-for-money specials making the proposition all the more alluring, it’s a great time to be visiting Cape Town.”