Friday, August 20, 2010

SA Tourism Hosts 100 German Travel Agents

German tourist arrivals to South Africa has grown impressively this year. In the first three months of 2010, German arrivals grew 24% compared to the same period last year, giving every indication of a market starting to recover from the global recession and eager to begin long haul travel again. This trend is set to continue on this course with the arrival in South Africa this week of 100 DERTOUR delegates on a fact finding and familiarisation visit that will last nine days.

The objective of the DERTOUR visit is to give German travel agents the confidence they need to sell South Africa through personal experience of the destination.
DERTOUR is a major affiliation of German travel and tour operators. The delegates begin arriving in South Africa on August 24. They are here on invitation of SA Tourism and DERTOUR and they represent travel agencies across Germany who sell DERTOUR products and itineraries.
Their familiarisation trip of the country takes them to places as diverse as Zululand and the KwaZulu-Natal coast; the Kruger Park and adjacent private wildlife reserves; Cape Point; Oudtshoorn; the Western Cape winelands, Johannesburg and Soweto.

DERTOUR has approximately 10 000 retail travel sales offices across Germany. South African Tourism’s partnership with DERTOUR extends way beyond mega familiarisation visits. The DERTOUR delegation meets in Fourways on Tuesday and Wednesday (24 and 25 August) for an intensive destination workshop and for meetings with South African trade and product representatives. The mega familiarisation visit and associated workshops have been made possible through partnerships with DERTOUR, South African Airways, Southern Sun, AVIS and Drifters Adventours.

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