The Mauritius Tourism Promotion Agency (MTPA), in co-operation with Dertour and Travelzoo, has intensified its marketing efforts through a special flyer and an online campaign appealing to German travellers to visit the destination.The special Mauritius flyer was enclosed as a supplement in each Dertour Indian Ocean winter catalogue for 2010/11. The catalogue has a circulation of 220 000 copies and will be distributed to all travel agencies of Dertour. The flyer contains eight pages of general information about Mauritius pertaining to nature, culture, cuisine, sport activities and other activities.
The online campaign is conducted with Travelzoo and aims to boost sales for the low season. The Mauritius destination page was sent out along with a newsletter to over 700 000 subscribers.
Source: SA Tourism Update
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